Richy
12-19-03, 07:58 PM
According to the NY TIMES,Fri.Dec.19,’03,Chevrolet will introduce 10 new vehicles
over the next 20 months.The ad campaign will have the tagline “An American Revolution” with the 1st ad being “Car Carrier” to be shown on five 60-second spots
on MTV’s “New Year’s Eve Pajama Party” as well as spots on the Letterman & Leno shows along with two electronic billboard ads in Times Square.The spot will also run nationwide in movie theaters beginning Jan.1 & will appear on Yahoo for that day only.
According to the press release,”Car Carrier” begins with scenes of the C6 intercut with a
car carrier to a remix of “Magic Carpet Ride” by Steppenwolf.The Vette loads itself up the ramp of the car carrier as other new vehicles(the Colorado pickup truck & the SSR
pickup roadster ) appear.They each take a turn making an entrance with the SSR backing
its way on.At the end,a classic Chevy(not identified) rolls up besides the car carrier with the 6 new vehicles.
Individual car spots will start on Jan.12.
over the next 20 months.The ad campaign will have the tagline “An American Revolution” with the 1st ad being “Car Carrier” to be shown on five 60-second spots
on MTV’s “New Year’s Eve Pajama Party” as well as spots on the Letterman & Leno shows along with two electronic billboard ads in Times Square.The spot will also run nationwide in movie theaters beginning Jan.1 & will appear on Yahoo for that day only.
According to the press release,”Car Carrier” begins with scenes of the C6 intercut with a
car carrier to a remix of “Magic Carpet Ride” by Steppenwolf.The Vette loads itself up the ramp of the car carrier as other new vehicles(the Colorado pickup truck & the SSR
pickup roadster ) appear.They each take a turn making an entrance with the SSR backing
its way on.At the end,a classic Chevy(not identified) rolls up besides the car carrier with the 6 new vehicles.
Individual car spots will start on Jan.12.